Social media – the future of property marketing
Communication has been changed forever by the Facebook revolution and local real estate marketing hasn’t been missed.
Portland Seaview Real Estate was the first agency in the south-west’s marketing your property with the help of social media.
From its own Facebook home page, You Tube videos, to Twitter updates – social media websites have revolutionised the marketing of local homes creating buzz never before seen.
People’s addiction to these social media websites means your property is being seen by a wider audience then ever before.
Regular visits to America led Portland Seaview director Allan Barrett to ‘look outside the square’ with his marketing strategy.
“We became the first Portland Real Estate agency with a touch screen but I wanted to go further. Visiting America I realised how much Facebook, Twitter and other social media sites were taking over ... people aren’t satisfied just trawling through real estate windows anymore,” he said.
“We regularly load properties onto these websites and the response is enormous. We have 3134 supporters on our Facebook website and I’m happy to say we have sold a number of homes from attention they have received on the page.
“The best thing is that these websites are cost effective (there is no charge to the vendor) plus it is eco friendly and draws a bigger audience than any other media outlet will ever receive.”
Mr Barrett and his team take shots from room to room providing a full visual tour of homes for prospective buyers.
“We upload this onto You Tube and the response is sensational. It gives potential buyers an instant look at these properties, avoiding having to jump on a plane or drive for hours just to have a look.
“The best thing is that when we load your property onto these websites like Facebook and Twitter, people are recommending to their social media friends, that are potentially looking for a new home, to check out our link.
“This is the referral of the future.”
Friday, March 4, 2011
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